Which cloud platform has the broadest service catalog?
Marketplace listings are third-party products billed through the cloud account, so this check counts only first-party services open to new customers in 11 workload categories.
On October 1, 2026, the AWS homepage advertised more than 240 services, the largest self-reported count of the three big clouds. Microsoft said Azure offers more than 200 products, and Google's product page cited more than 150. Each company counts by its own rules, so these figures show scale without ranking the catalogs against each other.
Across 11 workload categories checked against one rule, AWS and Azure each had a qualifying entry in nine and Google Cloud in six, though AWS and Azure did not cover the same nine. AWS's count includes one service that closes to new sign-ups in late October 2026. If every workload you plan sits in categories all three clouds cover, such as Kubernetes, catalog size is a weak reason to pick one. It carries more weight when your roadmap includes a specialist service such as a satellite ground station, which AWS sells and Azure has retired.
How did we count first-party cloud services?
We counted a category as covered when the provider's own pages on October 1, 2026 showed a first-party cloud service, or a feature of one, that was generally available and open to new customers. Third-party products sold through a marketplace, programs limited to approved groups and anything listed as closed to new customers or past end of support did not count. A first-party service still counted when a partner operates it for you, and a service with an announced end date counted, with the date in the table.
The tally is per category, not per product, because the three clouds package the same capability at different levels. A graph database is a standalone service on AWS, an API of Cosmos DB on Azure and a feature of Spanner on Google Cloud, so a product or API count would reward packaging and miss the capability.
We chose the 11 categories ourselves: four we expected all three clouds to offer, as a check on the rule, and seven specialist categories. A different set could change the order, so the tally covers these categories only and does not rank whole catalogs.
In the table, "not found" means no qualifying offering appeared in the pages we reviewed, which are linked in each cell. It does not rule out a partner product or a workaround built from other services.
Why don't the headline counts settle it?
AWS's own product directory feed returned 358 entries on October 1, 2026, and 254 of them carried a service tag. We matched the service-tagged names against AWS's lifecycle lists and found 33 on the full shutdown list or the maintenance list, which AWS defines as closed to new customers. Amazon QLDB shut down on July 31, 2025, and AWS RoboMaker followed on September 10, 2025, while Amazon Kendra stopped accepting new customers on July 30, 2026 under a June 30 notice.
Microsoft's September 24, 2026 notice behind the Email date in the table also covers SMS, chat and other standalone Azure Communication Services offerings. We ran the name-matching check on AWS only, and a like-for-like check of Azure and Google Cloud was outside this review. Before you commit to a specialist service on any of the three clouds, read its lifecycle notices, because several services in the table have stopped taking new customers or carry an end date.
After October 15, 2025, new Azure VMware Solution nodes need a VMware Cloud Foundation subscription that the customer supplies, and Microsoft is retiring the license-included option by August 30, 2027. Those pricing changes leave the service in the catalog, which is why we did not count SKUs.
Do marketplace listings make a catalog broader?
AWS Marketplace sells third-party software, data and services, and its charges appear on the AWS bill. On Azure, offers marked as Azure benefit eligible can count toward a Microsoft Azure Consumption Commitment when they are bought through the Azure portal with a subscription tied to that agreement. The license must also be used only in Azure, and a credit-card checkout on the marketplace site does not count. Google Cloud Marketplace charges show up as separate items in Cloud Billing. Other vendors build these listings, so we left them out of the native count.
AWS describes its role as keeping listing quality high and giving buyers enough information to make purchasing decisions. Before buying, we would still review each product's security and data handling and agree in writing whether your team, the seller or a partner will implement it.
Which cloud is the most popular right now?
AWS had the largest share of cloud infrastructure spending in the latest Synergy Research Group figures: 28% of worldwide revenue in the second quarter of 2026, against 20% for Microsoft and 15% for Google. Synergy's market covers IaaS, PaaS and hosted private cloud, which together came to $143.4 billion in that quarter, and the release is dated July 30, 2026.
Omdia, which now publishes the former Canalys research, counts a different market made up of bare metal, IaaS, PaaS, container services and serverless. Its latest global release we found, dated March 26, 2026, put AWS at 32%, Microsoft Azure at 22% and Google Cloud at 12% for the fourth quarter of 2025. The two firms measure different quarters and markets, so read their shares side by side and do not merge them into one ranking.
AWS says millions of customers use it, while Microsoft says 95% of Fortune 500 companies use Azure. One claim counts all customers and the other counts a list of 500 companies, so neither ranks the clouds. Spending share and customer claims also say nothing about whether a cloud covers the categories in your roadmap, which is the question the table above checks.
What should you compare when all three clouds cover your workloads?
Compare prices and contract terms for the specific services you would run in those categories. If your organization standardizes on Microsoft licensing and Entra ID, our AWS and Azure comparison for Microsoft 365 and enterprise software covers licensing and identity terms that a catalog count leaves out. For analytics and model access, our AWS and Google Cloud comparison for AI and data analytics compares those services directly.