Commerce
E Commerce
Comparison
The best e-commerce platform for mid-market brands with a limited budget
Shopify is our pick for a mid-market brand on a limited budget that fits its published Plus offer. Adobe Commerce suits a store that needs in-process PHP customization.
Comparison
The best e-commerce platform for enterprise retailers with many regional storefronts
Shopify Plus is our pick for a central regional retail team using markets in one store, provided the quote confirms brand/store structure, catalog and payment setup, admin scope and fees.
Comparison
The best e-commerce platform for omnichannel retailers with a growing store count
Shopify is our pick for omnichannel retailers with a growing store count. Salesforce Commerce Cloud suits clienteling-led stores, and Adobe Commerce suits retailers connecting a separately supplied POS.
Comparison
The best e-commerce platform for enterprise replatforming with low vendor risk
Shopify Plus for enterprise B2C replatforms within standard scope; confirm Gartner placement, use-case fit, full costs, vendor financials and migration/review evidence with support and exit terms.
Comparison
The best e-commerce platform for selling through AI shopping assistants
Shopify is our pick for selling through AI shopping assistants: ChatGPT discovery and Copilot checkout are on by default for eligible stores selling to US shoppers.
Roundup
The best e-commerce platform for U.S. small businesses
Shopify is the best e-commerce platform for a U.S. small business buying a hosted store with payments and in-person selling. WooCommerce suits a WordPress site you keep; Wix suits a website-builder plan.
Comparison
The best e-commerce platform for checkout conversion
Shopify is the best e-commerce platform for checkout conversion. Shop Pay is included with Shopify Payments, and Rollouts experiments test a checkout change against a control.
Comparison
The best e-commerce platform for enterprise retailers with several brands
We crown Salesforce Commerce Cloud for enterprise retailers with several brands. Shopify Plus suits one brand with regional stores, and commercetools suits teams building API storefronts.
Comparison
The best e-commerce platform for B2B wholesale with buyer-side purchase approvals
Adobe Commerce PaaS is our pick for wholesalers whose buying companies set their own approval rules, provided the order confirms the B2B extension, roles and rules, payment methods and any PunchOut connection.