What Home Services Marketing Actually Costs

Home services marketing agency pricing runs from $249 a month at the entry level to more than $8,750 a month for a full program, before a dollar of ad spend. Mediagistic publishes four packages banded by contractor revenue, from $249/mo up to $8,750/mo. Hook Agency prices local SEO at $2,800/mo and a custom website at $24,000. Blue Collar Bump starts at $750/mo with no setup fee and no contract. The three largest firms serving the trades, Scorpion, RYNO Strategic Solutions, and iMarket Solutions, publish no rates at all.

Most contractors shopping for an agency compare headline retainers and stop there. The number that decides the outcome is the total first-year commitment, which folds in the build fee, the media budget, and the length of the term. A $3,500 monthly retainer paired with a 12-month contract and a $12,000 website is a $54,000 first-year decision, and the retainer is barely two-thirds of it. BDR recommends HVAC contractors put 5 to 10 percent of total revenue into marketing, which gives a $2M shop somewhere between $100,000 and $200,000 a year to allocate. The agency fee is one line item inside that budget, and it competes with the media dollars that actually buy the leads.

What a Contractor Pays For Each Month

Four separate charges hide inside what most contractors call "the marketing bill," and agencies price each one on its own logic. The management retainer covers labor, meaning strategists, ad managers, copywriters, and the account manager who answers the phone. Media budget goes straight to Google, Meta, and Yelp, and most agencies have the contractor pay the platforms directly rather than passing spend through the invoice. The third charge is the one-time website build, and the fourth is software for call tracking and reporting.

Mediagistic's à la carte page shows how each piece prices independently. Google Ads management starts at $2,000/mo, LSA management at $750/mo, Google Business Profile management at $1,000/mo per location, and revenue analytics at $350/mo. A contractor who buys three of those is already at $3,750/mo in agency fees with zero ads running. That arithmetic is why bundled packages price below the sum of their parts.

Build fees swing first-year totals harder than any other line. Hook Agency prices a standard website at $12,000 and a custom build at $24,000, each amortized across a 12-month term at $1,000 or $2,000 a month. Blue Collar Bump charges no setup fee on any of its three tiers. Between those two structures sits a $12,000 to $24,000 difference in what a contractor commits to in year one, on top of whatever the monthly work costs.

Media budget belongs to the contractor, and agencies set floors rather than prices. Footbridge Media puts its Google Ads minimum at $775/mo and suggests $500 as a starting Facebook budget, while noting that the right number depends on local competition and how many hours the ads run. Google Local Services Ads work differently again, since LSAs bill per lead rather than per click. An agency managing LSAs is charging to manage a budget the contractor funds and Google meters.

Which Home Services Marketing Agencies Publish Their Rates

Four agencies in this category put numbers on a public page, and the numbers cluster into two bands. Blue Collar Bump and Footbridge Media compete under $3,000/mo with month-to-month terms. Mediagistic and Hook Agency compete above $2,800/mo with annual structures and larger deliverables. A contractor can compare all four without a sales call, which is unusual in a market where the biggest firms quote nothing.

Mediagistic

Mediagistic's philosophy is that a contractor's spend should be indexed to revenue rather than negotiated case by case, and the rate card reflects it. Service.ly starts at $249/mo for shops under $1M and includes an industry website and a business listings service. LeadBuilder is $3,500/mo for the $1M to $2M band, LeadBuilder Pro is $6,250/mo for $2M to $5M, and MarketLeader is $8,750/mo for contractors above $5M, adding CTV, OTT, and programmatic campaigns. Publishing revenue bands next to prices is a design choice that tells a contractor what the agency thinks they should be spending before anyone gets on a call.

Mediagistic is built for HVAC dealers and distributors who participate in manufacturer co-op advertising programs, which is where their OEM work pays for itself. A single-truck plumber with no manufacturer relationship would be buying expertise they cannot use. The $249/mo starter product exists for that buyer, and it is a website and listings service rather than a lead program.

Hook Agency

What Hook Agency gets right is unbundling. Local SEO is $2,800/mo, answer-engine optimization is $4,000/mo standalone or $2,000/mo added to an SEO package, pay-per-click starts at $2,000/mo, and Meta Ads start at $3,000/mo. A contractor buys the channel they need instead of a package built around channels they do not. Their own published cost guide puts home services marketing at $2,500 to $10,000 a month and SEO at $1,000 to $3,500 a month, which places the $2,800 local SEO price near the top of the range they publish.

Hook Agency is built for roofing and HVAC contractors who already know which channel is underperforming and want to buy that one thing at a published price. Contractors who want a single all-in number and one invoice will find the à la carte structure adds up faster than expected once SEO, ads, and a website are all running.

Blue Collar Bump

Blue Collar Bump is built for owner-operators who want to try an agency without signing anything. Apprentice runs $750/mo and covers Google Business Profile work, citation building across 50-plus directories, city and service-area pages, and review request automation. Journeyman is $1,500/mo and adds Google Ads management, call tracking, two to four blog posts a month, and service page copywriting. Master is $3,000/mo, layering in Meta Ads, email sequences, twice-monthly strategy calls, and quarterly growth reviews.

Every tier is month-to-month with no setup fees, and the agency states that clients own everything built for them. That structure hands the contractor all the power in a renewal conversation, which is the point of building it that way. A $10M multi-location operator running four trades across three metros will outgrow the $3,000 ceiling quickly, and Blue Collar Bump is candid that it works with Denver-area trade contractors rather than national groups.

Footbridge Media

Footbridge Media is the answer when a contractor has been burned by a long agency contract and wants an exit written into the arrangement. The company requires no contracts and offers a 90-day money-back guarantee, stating that agencies requiring contracts lack confidence in their own work. Social media management costs $49 for the first month, then $199/mo for Facebook or $249/mo for Facebook and Instagram together, covering three posts a week.

The core contractor marketing program price is the one number Footbridge does not publish, which makes it a partial rate card rather than a full one. A contractor comparing all-in monthly costs across four agencies will get numbers from Mediagistic, Hook Agency, and Blue Collar Bump, and a phone call from Footbridge. What the published terms do tell a buyer is the exit cost, which is zero.

What the Three Largest Agencies Cost

None of the three biggest firms in home services marketing publish a rate. What they publish instead is terms, and terms are worth reading carefully because they determine the size of the commitment more than the monthly number does. The dollar ranges circulating online for these agencies come from competing vendors' comparison pages, several of which carry disclaimers describing their own figures as estimates gathered from third-party review sites. Those numbers belong in the category of client-reported guesswork rather than published pricing.

Scorpion

Scorpion's own FAQ describes a standard 12-month contract for "marketing technology and certain marketing services like search engine optimization," while digital advertising runs on month-to-month terms. On price, the company says only that the investment "depends on your business goals." The ownership question gets a direct answer as well. Domains, content, and imagery belong to the contractor, the underlying content management system does not, and Scorpion compares that arrangement to not owning WordPress.

Scorpion is built for multi-location operators who want a single vendor running web, search, paid media, and intake rather than coordinating three specialists. The FAQ also commits to transferring Google Analytics, Local Services Ads, social accounts, website content, static files, and design assets to a departing client who has completed the term. A contractor who wants to know the monthly number before a discovery call will not get one, and that is the trade for custom-built programs at this size.

RYNO Strategic Solutions

RYNO Strategic Solutions is built for HVAC and plumbing contractors who want a trades-only agency with national bench depth rather than a generalist shop with a home services page. The firm merged with Blue Corona effective October 1, 2024, keeping the RYNO brand under parent company EverService Holdings and combining what the announcement described as nearly 30 years of experience across the two agencies.

Pricing stays behind a phone number. RYNO's Local Services Ads page explains that LSAs operate on a pay-per-lead model and that the agency helps clients set budgets and track cost per lead, without naming a management fee, a percentage of spend, or a contract length. A contractor evaluating RYNO against a published rate card is comparing a known number to an unknown one, and the only way to close that gap is to ask for the fee structure in writing before signing.

iMarket Solutions

iMarket Solutions publishes the least of the three. The company lists website design, SEO, reputation management, social, email, paid search, remarketing, Local Services Ads, and live chat, and routes every pricing question to a free marketing consultation booked through a meetings link. No rate, band, or minimum appears anywhere on the site.

iMarket Solutions is built for HVAC, plumbing, and electrical contractors who want a specialist that works only in their trades and will trade pricing transparency for that focus. The narrow trade list is the clearest signal on the site about who the agency serves, and a roofing or pest control operator will find the case studies thin. Contractors who need a number to build next year's budget around should expect to spend a consultation call getting one.

How the Seven Compare on Price and Terms

Published pricing correlates with agency size in this category, and it correlates inversely. The four agencies that put numbers on a page are the four smallest on this list, while the three largest quote everything. That pattern makes sense commercially, since custom programs at $50,000 a year price on account complexity, but it leaves a contractor with a budget and no rate card doing the comparison work by hand.

What That Money Should Buy in Booked Jobs

Agency fees only make sense against lead economics, and Local Services Ads give the cleanest benchmark available. A March 2026 analysis of 760 contractors spending roughly $6M through LSAs found a blended cost of $55.08 per unique lead. HVAC came in at $56.39, plumbing at $58.89, and electrical at $43.84. Book rates landed between 42.2 and 44.0 percent depending on trade, and about 37 percent of raw conversions were duplicates or repeat touches rather than new leads.

Customer acquisition cost is the number that should anchor a budget conversation. The same dataset put HVAC CAC at $288.29 against a $2,433.87 average ticket, plumbing at $263.03 against $1,707.96, and electrical at $217.81 against $1,676.00. Run the arithmetic on a plumbing shop spending $5,000/mo through LSAs and it produces roughly 85 leads, about 36 booked jobs at a 42.8 percent book rate, and something near $61,000 in revenue. A $1,500/mo retainer on top of that spend moves total cost to $6,500 and still leaves the campaign returning better than 9x on gross revenue.

Search ads run more expensive per lead than LSAs across every trade. Hook Agency's guide puts 2026 non-branded Google Ads leads at $149 to $200 for HVAC, $167 to $250 for plumbing, $163 to $220 for electrical, and $124 to $300 for roofing, against an LSA range of $25 to $130. Those gaps explain why LSA management shows up as a separate line item on most rate cards, and why Mediagistic prices LSA management at $750/mo while pricing Google Ads management at $2,000/mo.

BDR's budget guidance puts contractors under $1M at 10 to 15 percent of revenue, shops scaling from $1M to $3M at 8 to 12 percent, and established operators above $3M at 5 to 8 percent. A $3M contractor at 8 percent has $240,000 a year, or $20,000 a month across fees and media. Against that, a $6,250/mo LeadBuilder Pro package or a $3,000/mo Blue Collar Bump Master tier leaves room in the budget for the ads themselves, and a $9,000/mo custom program does not.

Matching a Budget to the Right Kind of Agency

Contractors under $1M in revenue should start with published pricing and short terms, because the cost of a wrong decision at that size is a year of lost momentum. Blue Collar Bump at $750 to $3,000 a month with no setup fee and no contract, or Footbridge Media with its 90-day guarantee, both let a shop find out whether agency marketing works for their market before committing to it. Mediagistic's $249/mo Service.ly product covers the same buyer with a website and listings rather than a lead program.

Contractors between $1M and $5M have the widest set of options and the most to gain from comparing published rates against quoted ones. Hook Agency at $2,800/mo for local SEO and Mediagistic at $3,500 or $6,250/mo give a firm number to hold a Scorpion, RYNO Strategic Solutions, or iMarket Solutions quote against. If the custom quote lands 40 percent above the published alternative, the agency should be able to name what the difference buys.

Above $5M, and especially across multiple locations or trades, the custom-quote agencies earn their opacity. Scorpion's 12-month technology term and RYNO Strategic Solutions' post-merger bench are built for operators who need one vendor coordinating across territories, and iMarket Solutions works for HVAC, plumbing, and electrical shops that want depth in those trades specifically. The question to settle before signing is what the first year costs in total, including the build, and what leaves with the contractor at the end of the term. Scorpion answers that in its FAQ. The other two answer it on a call, and a contractor should get the answer in writing.

For a fuller view of who competes in this category and how the firms differ beyond price, see the agency market map.