Privacy Policy
Effective Date: May 4th, 2026
Welcome to www.whatisbest.com (“WhatIsBest,” “we,” “our,” or “us”).
This Privacy Policy explains how we collect, use, disclose, process, store, and protect your information when you access or use our website, applications, products, rankings, recommendation systems, and related services (collectively, the “Services”).
By using the Services, you consent to the practices described in this Privacy Policy.
Information We Collect
We may collect the following categories of information:
Personal Information
When you use our Services, we may collect information such as:
- Name
- Email address
- Phone number
- Username or account credentials
- Billing or transaction information
- Communications and support inquiries
- Preferences and interests
User Content and Inputs
We may collect:
- prompts;
- searches;
- rankings;
- reviews;
- comments;
- uploaded files;
- feedback; and
- other content you provide through the Services.
Usage and Device Information
We may automatically collect:
- IP address;
- browser type;
- operating system;
- device identifiers;
- referral URLs;
- pages visited;
- clickstream and interaction data;
- session duration;
- approximate geographic location; and
- engagement with advertisements, rankings, or recommendations.
Sensitive Information
Unless specifically requested and authorized, users should not submit sensitive personal information through the Services, including:
- Social Security numbers;
- government-issued identification numbers;
- financial account credentials;
- medical or health information;
- biometric data; or
- highly sensitive confidential information.
Cookies and Tracking Technologies
We use cookies, pixels, analytics tools, session replay technologies, and similar tracking technologies to:
- remember preferences;
- improve functionality;
- personalize experiences;
- analyze traffic and user behavior;
- measure advertising effectiveness;
- improve rankings and recommendations;
- detect fraud and abuse; and
- support platform security.
Technologies we may use include:
- Google Analytics;
- Google Ads;
- remarketing tools;
- analytics providers;
- heatmaps;
- session replay tools; and
- advertising identifiers.
You may manage cookies through your browser settings, though certain features may not function properly if cookies are disabled.
Where required by law, we honor browser-based opt-out preference signals, including Global Privacy Control (GPC).
How We Collect Information
We collect information when you:
- create an account;
- browse or interact with the Services;
- subscribe to newsletters or alerts;
- interact with rankings, reviews, or recommendations;
- submit forms or feedback;
- contact support;
- click advertisements or affiliate links; or
- engage with third-party integrations.
We may also receive information from:
- analytics providers;
- advertisers;
- affiliate partners;
- authentication providers; and
- third-party service providers.
How We Use Information
We may use collected information to:
- provide, maintain, and improve the Services;
- personalize rankings, recommendations, and content;
- process transactions and manage accounts;
- respond to inquiries and support requests;
- send administrative, marketing, and promotional communications;
- measure analytics and advertising performance;
- detect fraud, abuse, and security incidents;
- comply with legal obligations;
- improve recommendation systems and AI models; and
- develop new products, features, and functionality.
Artificial Intelligence and Automated Processing
WhatIsBest may use artificial intelligence, machine learning, ranking algorithms, recommendation engines, and automated systems to generate:
- rankings;
- recommendations;
- comparisons;
- summaries;
- reviews; and
- other Outputs.
We may process prompts, searches, reviews, and interactions to:
- improve platform functionality;
- personalize recommendations;
- improve AI-generated Outputs;
- optimize rankings;
- monitor abuse and safety; and
- improve user experience.
Users may request that their content not be used for AI training purposes by contacting: privacy@whatisbest.com
AI-generated content may be inaccurate, incomplete, subjective, biased, outdated, or unsuitable for your intended use and should not be relied upon as legal, financial, medical, professional, investment, or purchasing advice.
Rankings, Recommendations, and Sponsored Content
Rankings, recommendations, reviews, and comparisons displayed on the Services may be generated using:
- algorithms;
- AI systems;
- editorial judgments;
- user-generated content;
- affiliate relationships;
- advertising arrangements;
- sponsored placements; and
- commercial partnerships.
Compensation or advertising relationships may influence how products, services, or providers are presented, ranked, displayed, or featured.
Rankings and recommendations are provided for informational purposes only and should not be interpreted as objective or definitive endorsements.
We do not guarantee:
- the accuracy of rankings;
- merchant reliability;
- product quality;
- product safety;
- suitability for a particular purpose; or
- availability of third-party products or services.
Affiliate Disclosure
WhatIsBest may receive compensation from affiliate partners, advertisers, merchants, or service providers in connection with recommendations, rankings, advertisements, reviews, or links displayed on the Services.
Compensation may include:
- commissions;
- referral fees;
- sponsored placement fees;
- advertising payments; or
- complimentary products or services.
If you click affiliate links or purchase products through referrals, WhatIsBest may receive compensation.
Lawful Bases for Processing (EEA/UK Users)
If you are located in the European Economic Area (“EEA”) or United Kingdom, we process personal data under one or more of the following legal bases:
- your consent;
- performance of a contract;
- compliance with legal obligations;
- protection of vital interests; and
- our legitimate interests, including improving and securing the Services.
Sharing of Information
We do not sell personal information for monetary compensation.
However, we may “share” certain identifiers, device information, or browsing activity with advertising and analytics partners for purposes such as:
- targeted advertising;
- cross-context behavioral advertising;
- analytics; and
- ad performance measurement.
We may share information with:
Service Providers
Third-party vendors assisting with:
- hosting;
- cloud infrastructure;
- AI systems;
- analytics;
- customer support;
- authentication;
- communications;
- payment processing; and
- security monitoring.
Advertising and Analytics Partners
We may share information with advertising, analytics, and marketing providers, including providers such as:
- Google;
- Meta;
- advertising networks; and
- analytics vendors.
Subprocessors and AI Providers
We may utilize third-party infrastructure and AI providers, including cloud hosting providers, language model providers, and related subprocessors.
Business Transfers
Information may be transferred in connection with:
- mergers;
- acquisitions;
- financings;
- restructurings; or
- sales of assets.
Legal Compliance
We may disclose information:
- to comply with applicable law;
- to enforce agreements;
- to protect rights or security;
- to investigate fraud or abuse; or
- in response to lawful requests by authorities.
Data Retention
We retain information for as long as reasonably necessary to:
- provide the Services;
- comply with legal obligations;
- resolve disputes;
- enforce agreements;
- improve platform functionality; and
- maintain security and fraud prevention systems.
Deleted data may remain in backups or archives for a limited period before permanent deletion.
Data Security
We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Security measures may include:
- encryption;
- authentication controls;
- access restrictions;
- network monitoring;
- secure infrastructure; and
- fraud prevention systems.
However, no system or method of transmission can be guaranteed completely secure.
Your Privacy Rights
Depending on your jurisdiction, you may have rights to:
- access personal information;
- correct inaccurate information;
- delete personal information;
- restrict or object to processing;
- opt out of targeted advertising or data sharing;
- request portability of personal information;
- withdraw consent where applicable; and
- appeal certain privacy decisions.
To exercise your rights, contact: privacy@whatisbest.com
We may verify your identity before processing requests.
We generally respond to verified requests within the timeframes required by applicable law.
California Privacy Rights
Residents of California may have rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), including rights to:
- know what personal information is collected;
- request deletion or correction;
- opt out of “sale” or “sharing” of personal information;
- limit certain uses of sensitive personal information; and
- exercise rights without discrimination.
To submit a California privacy request, contact: privacy@whatisbest.com
Automated Decision-Making and Profiling
We may use automated systems to personalize:
- rankings;
- recommendations;
- search results;
- advertising; and
- content visibility.
These systems may analyze:
- browsing activity;
- interactions;
- preferences;
- engagement patterns; and
- inferred interests.
You may have rights under applicable law to object to or request limitations on certain automated processing activities.
SMS and Communications
If you opt into SMS or messaging services, you consent to receive:
- conversational messages;
- recommendations;
- reminders;
- alerts;
- marketing communications; and
- updates.
Message frequency may vary. Message and data rates may apply.
Consent is not required as a condition of purchase.
To unsubscribe, reply “STOP.” For assistance, reply “HELP.”
We do not share mobile opt-in data or consent with third parties for their independent marketing purposes.
User Reviews and Public Content
Users who submit reviews, comments, rankings, or public content acknowledge that:
- submissions may be publicly visible;
- submissions may be moderated, removed, reordered, summarized, or displayed algorithmically;
- fraudulent, misleading, abusive, or manipulated content may be removed at our discretion; and
- we are not responsible for user-generated opinions or claims.
We reserve the right to investigate suspicious or inauthentic review activity.
Children’s Privacy
The Services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
If we become aware that information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete such information.
International Data Transfers
Your information may be transferred to and processed in the United States and other jurisdictions where privacy protections may differ from those in your location.
By using the Services, you consent to such transfers.
Third-Party Links and Services
The Services may contain links to third-party websites, products, advertisements, or services.
We are not responsible for:
- third-party privacy practices;
- third-party content;
- merchant policies;
- product claims; or
- external services.
Your interactions with third parties are governed by their own terms and policies.
Data Breach Notification
In the event of a data breach affecting personal information, we may provide notifications as required by applicable law.
Notification timing and methods may vary depending on legal obligations and the nature of the incident.
State Privacy Rights
Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and Montana, may have additional privacy rights under applicable state laws.
These rights may include:
- access;
- deletion;
- correction;
- portability;
- opt-out rights; and
- appeal rights.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes become effective upon posting to this page. Continued use of the Services after updates are posted constitutes acceptance of the revised Privacy Policy.
Contact Information
WhatIsBest