The best marketing agency for home services contractors with a fixed monthly budget

Footbridge Media's homepage prints $249 a month for its Complete Contractor Marketing Program beside a list of what the fee covers: a custom website, local SEO, content marketing, Business Profile management, a CRM and automated review management. Footbridge Media is our pick for a home-services contractor with a fixed monthly budget if the order fixes the monthly fee and scope, confirms how fees change with ad spend, separates the Google budget, settles cancellation and refund terms, and states what you keep at exit. Its Google Ads and Local Services Ads management are described on separate pages with their own charges, and both pages say the Google budget is paid apart from the fee. For a buyer working to a monthly cap, we weigh that printed core fee and named scope first.

Hook Agency's pricing page says the client owns the ad account and connects their own card to the spend, and that its pay-per-click management fee goes up with ad spend. Hook suits a contractor who wants that paid-ad management and account routing and accepts a fee that rises with spend, provided the quote fixes the ceiling and the terms. Mediagistic describes a custom offer for local home services contractors and a reporting platform for its clients, and it suits a contractor who wants a multi-channel program with the media and service allocation and the total fee in writing.

What should a contractor with a fixed monthly budget weigh in a marketing agency?

Footbridge describes its core program, its Google Ads management and its Local Services Ads (LSA) management on separate pages, each with its own charge. A fixed monthly budget is spent on the total of every line you sign for, so compare each fee with the list of work it buys. Have each agency put the monthly amount and the scope in one order, and specify which work carries an extra charge.

Hook's pricing page says its pay-per-click management fee goes up as a client spends more on ads. Get the schedule or a ceiling in writing from any agency that manages your paid ads, because under a schedule like that, raising the Google budget also raises the agency bill.

Footbridge's Local Services Ads page says its management fee excludes the ad budget with Google, which the contractor pays separately. When media is billed apart from the fee, the monthly cap has to cover both amounts. Ask each agency for the management fee and the planned Google budget as two figures, and ask whose card Google charges.

Hook's SEO page says its SEO contracts begin as 12-month terms and then run month to month. Monthly billing by itself tells you nothing about the minimum term, the renewal, the notice period or the refund rule. For each quote, compare the monthly amount with its minimum term and any charge for leaving early.

ACHR News, in a January 2026 article on judging HVAC marketing, recommends asking an agency who owns the website, call-tracking assets, ad accounts, reviews and CRM data. Each of those is a separate asset, and control of one says nothing about the others. Put transfer steps and any replacement costs in the order for the assets you need to keep.

Footbridge Media, Hook Agency and Mediagistic on the five factors

Footbridge Media: a printed core fee with a named scope

The feature list on Footbridge's contractor marketing program page names a custom website with unlimited pages, local SEO, content marketing, citation and backlink work, Business Profile management, a CRM, automated review management, an appointment scheduler, online payments and invoicing, and a dedicated marketing consultant. Its dashboard page says the CRM and its booking, invoicing and payment tools come with the program at no additional cost and with no per-user charge.

The FAQ says Footbridge builds the site from the ground up even when an owner likes the current one, so a contractor who wants to keep an existing site should raise that before ordering. Footbridge's own case study on Okie Power Washing, an Oklahoma City company that signed up in October 2020, says its site grew from one page to more than 40 and its positive reviews nearly doubled.

Footbridge's Google Ads page prints $149 for the first month and $249 a month after that. Its footnote says the first month includes account setup and initial data collection, and that the fee excludes the ad funds paid to Google. The Local Services Ads page prints a one-time $499 setup fee and $149 a month for management, with the Google budget and any cost of keeping Google Verified status paid separately. LSA management requires an active account with Google Verified status, which the client brings or Footbridge sets up for the setup fee.

Each of those fees is printed as a set dollar amount. Ask for the fee schedule or a ceiling in the order, and ask whether Footbridge's price pledge reaches the two Google services. Its guarantees page describes that pledge as a three-year fixed price tied to the new designs, features and functionality of the website program.

Footbridge's homepage says the program runs month to month with no contract, and the FAQ adds that a customer can cancel at any time. The guarantees page says a customer who calls to cancel within 90 days gets a full refund of the purchase price, and Footbridge's terms tie that guarantee to the Complete Marketing Program products. Confirm in writing whether it applies to Google Ads management or to either LSA charge. The terms also say fees are non-refundable once work has commenced unless otherwise stated, and that either party ends services on written notice, after which the customer pays for work completed to date.

The terms say the customer owns the website provided more than 90 days have passed since signup, and that Footbridge will then zip the files and supply a download link on request. The FAQ says the site files are supplied as HTML a new provider can implement, and that parts which depend on subscriptions, such as the review system, dashboard, forms and hosting, stop working without an active subscription. It also says the content and domain are always the customer's, and that Analytics and Search Console accounts are set up under the customer's business.

The Google Ads footnote says Footbridge creates a new Google Ads account for the campaign and retains ownership of it, and the FAQ says the company does not work with existing Google Ads accounts. Neither statement addresses the LSA account or the Google Business Profile, so the order should name who controls each after cancellation.

Hook Agency: paid-ad management with a fee that rises with spend

The FAQ on Hook's pricing page says of paid-ad management that the client owns the ad account and has their own card connected to the spend. If you also buy Local Services Ads or Meta ads, confirm in the quote that they are billed the same way. The page also says the pay-per-click management fee rises with ad spend, so the quote should give the formula and a ceiling at the Google budget you plan to run.

Hook's paid-ads page describes campaigns built and run by Hook, keyword-level lead tracking, landing pages, remarketing and monthly reporting, and its LSA page describes management from setup through daily management with lead tracking by job type and location. The FAQ on Hook's homepage says it serves growth-stage companies with $3M to $15M in revenue and does not take early-stage companies.

The pricing page's FAQ on website pricing says the client owns the website 100%, and Hook's Meta ads page says the client owns the raw footage and finished ad creative. A Hook blog post on choosing an agency quotes its founder saying clients should own their website, Google Business Profile, ad accounts and data. Put the transfer of each account and of any call-tracking numbers in the signed agreement, together with the paid-ad term and notice period, since the initial term on the SEO page is written for SEO contracts.

Hook's undated case study for Courtney Construction, a Michigan concrete contractor, reports an average cost per conversion of $128.05 and a cost per qualified lead of $158.74. The work it describes combined a new website with Google Ads and Local Services Ads.

Mediagistic: custom multi-channel programs with a reporting platform

Mediagistic's page for local businesses describes a custom offer for local residential home services contractors and lists website, SEO and paid-search work. Its LeadBuilder page lists paid search, a mobile website, content and social marketing, local SEO, live reporting and dedicated specialists. The MarketLeader page describes a custom plan whose internet-marketing components vary by package, with media and call tracking as optional parts, so a fixed budget is checked against the written scope and total fee for the program you select.

The Business Center page describes Mediagistic's proprietary reporting platform, which brings traditional media schedules, media spend and digital ad metrics together and gives clients access around the clock. Confirm that the program you are quoted includes it. Neither the LeadBuilder page nor the MarketLeader page states how the program fee changes when media spend changes, so ask for a written allocation of the total between media and service. The same order should state the term, renewal, cancellation notice and refund rule, and name who holds the domain, website files, ad accounts and analytics after cancellation.

Mediagistic's case study for Done Rite Services, a Tucson HVAC contractor, covers a Yelp advertising campaign and reports Yelp-attributed phone calls up 13% in July 2025 compared with July 2024. The comparison is Mediagistic's and covers that one channel.

Which agency should a home services contractor with a fixed monthly budget hire?

Footbridge Media is our pick for a home-services contractor with a fixed monthly budget if the order fixes the monthly fee and scope, confirms how fees change with ad spend, separates the Google budget, settles cancellation and refund terms, and states what you keep at exit. We weigh the first factor most for this buyer. Footbridge prints the monthly fee for its core program beside a named list of what it covers, and it describes its two Google services and their charges on their own pages, so each of those charges is in print before you sign.

Footbridge trails on the fifth factor for paid search: Hook's pricing FAQ says the client owns the ad account and connects their own card to the spend, and Footbridge retains the Google Ads account it creates. Hook's statement describes its own paid-ad accounts. We put the posted core fee and scope first because a monthly cap is checked against a printed amount and a list of what it buys, and Footbridge's advertising and exit terms are among the conditions the order still has to settle.

Hook Agency is the better pick for a contractor who wants its paid-ad management with the client-owned account routing its FAQ describes, and who accepts a management fee that rises with spend. Fix the ceiling and the paid-ad terms in the quote.

Mediagistic is the better pick for a contractor who wants a custom multi-channel home services program, once the order gives the media and service allocation and one total fee. Its Business Center page describes media spend and channel metrics in one reporting platform.

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