The best marketing agency for multi-location home services franchises

Scorpion's ServiceTitan page says it gathers customer information, job details and revenue from ServiceTitan every day and sends its marketing leads into the same system. That documented revenue feed from the field software, with named home services franchise customers beside it, is why we crown Scorpion for a multi-location home services franchise. Its site carries results for a Mr. Rooter Plumbing franchise location and a statement from the chief operating officer of Premium Service Brands, which describes itself as a home services franchise.

RYNO Strategic Solutions suits a group that owns several brands and wants reporting it can read by brand or market down to a single location, with ownership of the websites the agency builds. Location3 suits a franchisor that has to recruit franchisees as well as win customers, and whose franchisees want to enroll in local campaigns themselves through its LOCALACT platform.

What a franchise network should weigh before it signs

In Franchise Update Media's 2025 Annual Franchise Marketing Report, 48% of surveyed franchise brands left local marketing management to their franchisees. Where franchisees run their own campaigns, a roll-up report is the franchisor's view of that work across locations. Check what the named product shows at the network level and what a single owner sees.

Scorpion's published Mr. Rooter result comes from a single franchise location. That scope is the thing to read first in any agency case: who the customer is and how many locations the result covers.

Invoca's 2025 home services call benchmarks, an analysis of more than 60 million calls, found that 37% of calls from digital marketing are leads and that 46% of those leads convert during the call. Call volume and lead count are therefore different numbers, and the job and its revenue are a later record again. For a location on ServiceTitan that record is held in ServiceTitan, so an agency whose reporting reads from it can put revenue beside the campaign that produced the call.

The Federal Trade Commission's guide to the franchise disclosure document tells prospective franchise buyers to check how advertising funds are split between national and local advertising and whether the franchisor has to consent before they buy ads themselves. Those are questions about who approves and funds local advertising. Put the matching questions to the agency: who signs for each location, and what term applies to a location added later.

Story LLP's client contract guide for marketing agencies treats account ownership and historical data as exit terms, and its sample clause gives the client administrative access to client-owned accounts within five business days of termination. A franchisor can ask for a clause of that kind to name its websites and call tracking numbers as well.

What each agency documents on the five factors

Scorpion: a daily ServiceTitan revenue feed and reporting by location

Scorpion's Revenue Intelligence page describes franchise roll-up reports that give franchisors and franchisees lead quality and return on investment in one place. The same page describes reporting on how each location is meeting its revenue goals and on which services return the most across locations. The franchise page adds lead tracking and performance insight across the network for the franchisor.

The ServiceTitan page describes the data moving in both directions: customer, job and revenue records come out of ServiceTitan daily, and Scorpion's marketing leads go into it. That is a documented route from job revenue to the marketing report for a franchise whose locations run ServiceTitan. A franchise on other field software should have Scorpion show the equivalent connection for its own system before it signs.

Premium Service Brands describes itself as a home services franchise, with brands that include 360° Painting and ProLift Garage Doors. Its chief operating officer, Roxanne Conrad, says on Scorpion's page for the company that franchise marketing is done in a specific way and that Scorpion understands it. That page documents the relationship and carries no results for the group. Results come from a separate customer, Mr. Rooter Plumbing of the Twin Cities, where Scorpion's page lists a 55% increase in return on ad spend.

Scorpion's FAQ says it typically requires a 12-month contract for its marketing technology and for services such as SEO, with digital advertising such as Google Ads and Local Services Ads typically month to month. It also says a customer who leaves after fulfilling the contract owns the domains, content and imagery, and that Scorpion transfers accounts including Google Analytics and Google Local Services Ads back to the customer. Who signs for each location, and what term applies to one added later, are points to settle in the agreement.

RYNO Strategic Solutions: reporting by brand, market and location

RYNO's franchise page presents RYNOtrax 2.0 to multi-location and franchise organizations and, separately, to multibrand and private equity groups. The first group gets a rollup of the organization's overall marketing performance with a reporting view for each location. The second gets performance by brand and by market, down to a specific brand or location. That brand level is the reason a parent company with more than one brand would look at RYNO first.

The same page says RYNOtrax 2.0 is integrated with ServiceTitan and with over 30 marketing platforms, including the Google Ads suite and Microsoft Advertising. ServiceTitan's App Marketplace lists RYNO as a marketing service provider integrated with ServiceTitan.

RYNO's home page says the client owns the websites it creates, including the code, content and imagery. Its terms of service add that after termination RYNO will port call tracking numbers to a provider of the client's choice, on written request and at the client's expense, provided the client has not breached the agreement.

Those terms apply under a Master Services Agreement and a Statement of Work, so the marketing term and the rule for adding a location are points to settle in those agreements.

The case studies on RYNO's home page name contractors such as Hometown Plumbing, which it says grew qualified leads 72% year over year in its first year with RYNO. The franchise page names no franchise customer, so a franchisor weighing RYNO should ask for a franchise reference it can call.

Location3: franchisee recruitment and local campaigns in LOCALACT

Location3's LOCALACT page describes one dashboard that shows each location's search visibility, paid performance and local rank and is updated daily. Franchisors and brand teams see the network, and each franchisee sees its own location. Each location enrolls in local marketing services according to its own goals and budget.

Location3's page for service businesses describes its work for JAN-PRO, whose goal was unit acquisition in Chicago and Cincinnati. Location3 ran paid search and paid social to city-specific landing pages with local call tracking, and it reports that the 90-day paid search pilot was then extended to the entire JAN-PRO system. The campaign was built to recruit franchisees, so it is evidence for franchise development work.

For customer campaigns, Location3 published a Google Ads test for a home services franchise brand it does not name. Control and AI Max campaigns ran side by side as Google Experiments in five locations from December 1, 2025 through January 31, 2026, and Location3 reports that conversions rose in all five markets. Its results are stated as conversions and cost per conversion.

LOCALACT's site lists Google, Meta, Apple, Bing, Yelp, Foursquare, Telmetrics and Azure as its platform integrations. Location3's analytics page describes closed loop attribution into "CRM or transaction systems" and names no field software on that page. A franchise that dispatches from ServiceTitan needs to see that connection running for its own locations before it relies on LOCALACT for revenue reporting.

Why Scorpion is our pick for a home services franchise network

We crown Scorpion because it pairs a documented daily revenue feed from ServiceTitan with reporting by location, and because it names home services franchise customers on its site. RYNO also states a ServiceTitan integration, and the named result on its home page is a contractor's. Location3's home services result is a campaign test for a brand it does not name, reported in ad conversions. The Premium Service Brands page states a relationship and the Mr. Rooter figures cover a single location, so ask Scorpion for a network-wide result.

Scorpion builds websites on its own proprietary CMS, and its FAQ says the system does not transfer: a customer who leaves has another vendor rebuild the site on a CMS of its choosing, and the content and design files change hands after the contract is fulfilled. RYNO also describes reporting by brand more clearly than Scorpion does. We still put Scorpion first, because the comparison for this buyer turns on revenue-level reporting and franchise references, and a franchisor that knows the CMS boundary before signing can plan around it.

RYNO is the better pick for a group that owns several brands. Its reporting is described by brand and by market as well as by location, on top of a ServiceTitan integration. The client owns the websites RYNO creates, and the terms set out how call tracking numbers are ported after termination.

When recruiting franchisees is part of the assignment, choose Location3. Its JAN-PRO pilot is published recruitment work, and LOCALACT lets each franchisee enroll in local campaigns on its own budget with the franchisor keeping the network view. A franchisor that is still selling territories gets recruitment and local customer campaigns from the same agency.

Other marketing agencies that serve franchises and home services