The best marketing agency for pest control and lawn care companies

Coalmarch publishes a pest control marketing page and a lawn care marketing page separately, and its ROI reporting page says it matches leads from phone calls and website forms to CRM sales records for businesses that use PestPac or RealGreen. Coalmarch is our pick for pest-control and lawn-care companies on PestPac or RealGreen if the order confirms both trade programs, the lead-to-sale setup and reporting status, recurring versus one-time reports, fees and renewal terms, and client results at their stated scope. We weight the two trade pages and that named path from lead to sale most for a company that sells both trades and keeps its customers in one of those CRMs.

The FieldRoutes marketplace lists Scorpion with a feature that connects customer, job and invoice data to show which marketing efforts bring the most revenue. That suits a FieldRoutes company that gets the sync direction, interval, prerequisites and lead matching settled in its order. Pesty Marketing's process page describes an initial agreement shorter than the term in Coalmarch's posted terms form and work done in accounts the client owns, and its service overview says cost per qualified lead is calculated monthly. An established pest-only operator who settles the CRM-to-sale setup separately is the buyer for it.

What should a pest control and lawn care company weigh in a marketing agency?

A poster in a LawnCarePros thread on Reddit described a lawn and snow service mix and asked when to market ahead of each season. A company that sells pest control and lawn care faces that question once per trade, because each trade has its own season and its own offer. The trade pages an agency publishes show which of those programs it describes, and the order is where both get named.

A poster who described working in the pest trade in St. Louis wrote in a pest-industry thread of having "lost $150 on leads I never booked." A lead count describes what marketing produced before the sale, and your CRM holds what was sold. An agency that names your CRM and describes how a call or form is matched to a sales record is describing a report you can hold against your own records. The setup that report needs and its current availability for your CRM are the two things to pin down.

A commenter in that St. Louis thread asked whether a lead source brought quarterly accounts or one-time jobs. A quarterly account is billed again and a one-time job is billed once, so a sales total that mixes them hides which campaign built the recurring base. Agencies describe recurring campaigns and recurring client results, and the report that splits recurring from one-time sales is a separate item to ask for by name.

The owners of a new pest-control and cleaning business wrote in another pest-industry thread that the daily cost of advertising led them to pause Google Ads. Coalmarch's posted terms form separates ad spend, its management charge, out-of-scope work and a yearly price increase. Compare the term and renewal notice with the early-exit and payment obligations in the order you sign.

A reply from a self-described pest-company operator in a third thread told a new owner to "Shoot for customer retention." A client case stated in customers gained and the cost to acquire each one speaks to that goal more directly than a traffic percentage does. Each agency publishes its own cases over its own periods, so a case tells you about one client in one trade.

Coalmarch, Scorpion and Pesty Marketing on the five factors

Coalmarch: a page for each trade and a PestPac and RealGreen sales match

Coalmarch's pest control page and lawn care page each carry their own headline and offer description. Both list the same service types in trade-specific wording, with website development, search optimization, digital advertising, local search and reviews among them. The pest page says its PestPac integration pushes website leads into PestPac automatically in real time, and the lawn page says website leads go into SA5, which it pairs with RealGreen, in real time. That delivery of website leads into the CRM is a separate function from the report that reads sales back out of it.

The ROI reporting page says the report tracks leads from phone calls and website forms and matches them to CRM sales records using phone numbers and lead objects. By the page's account, closed-sale and revenue data syncs automatically and the dashboard refreshes daily by 8am ET. The page offers the report to businesses that use PestPac or RealGreen and are Coalmarch clients, at no added cost, and says PestPac and RealGreen API fees are not passed on.

Only leads that convert within 30 days are reported, the same page says, and sales more than 60 days after the lead are not claimed. It says Local Services Ads message leads and live chat leads are not tied back to sales, and that Sales Center has no ROI reporting. Those message and chat leads are outside the report's stated sales-attribution scope.

Coalmarch's homepage banner says PestPac and RealGreen ROI reporting has arrived, and the pest and lawn pages carry a coming-soon label beside ROI Reporting in their CRM sections. Have the order state the report's status for your CRM and the setup it needs from your team. A Coalmarch article dated October 6, 2025 answered a question that named FieldRoutes and HubSpot with a no and said its integrations were limited to WorkWave CRMs, so a company on another CRM starts with that question.

The Performance Insights page describes AI Lead Qualification as an add-on arranged through the account strategist. The add-on applies to phone calls to Coalmarch tracking numbers, and the page says web forms and texts are not yet qualifiable. The ROI page says its report relies on Coalmarch lead tracking, AI call qualification and the CRM integrations, so the price of the add-on and whether your order includes it belong in writing.

The ROI page describes one recurring-customer practice: the team uses AI call review to spot patterns such as paid-search callers who ask for one-time mosquito treatments, and adjusts pages where one-time and recurring offers are confused. That is campaign work. A dashboard view that splits recurring customers from one-time jobs is a line to add to the order by name.

Coalmarch posts its terms and conditions as a form, and the form places fees in an Exhibit A statement of work, so your price sits in your own order. The form sets a 12-month term that renews for successive 12-month periods unless either party gives 30 days' written notice before the term ends. It raises pricing 5% each year, and it treats third-party ad spend as a pass-through the customer pays, with a separate monthly management charge of 20% of that spend. Work outside Exhibit A is billed at $150.00 per hour under the form.

A customer who ends before the initial full term forfeits website ownership rights under the form. After a full term and payment of balances, the site transfers without the PestPac, SalesCenter and Service Assistant webform integrations. The form also grants no market exclusivity, so Coalmarch is free to serve competing businesses in the customer's area.

Coalmarch's case page for American Turf & Tree Care, a lawn and tree company in Northern Colorado and a RealGreen user, gives revenue of about $1.3M in 2021 and $2.1M in 2022 as an example. The page credits routing, program bundling and RealGreen use alongside Coalmarch marketing for the change.

Scorpion: a FieldRoutes marketplace listing with a revenue connection

The FieldRoutes marketplace listing for Scorpion shows a last-updated date of April 27, 2026 and carries an integration badge. One feature entry says that a user who connects customer, job and invoice data to Scorpion and FieldRoutes sees which marketing efforts bring the most revenue and uses that for budget decisions. FieldRoutes is the only field-service system the listing names.

The listing leaves four things to the order: which way the data moves, how often it moves, what setup it requires, and whether calls and forms are matched to sales records. Put those four items in the order for the FieldRoutes reporting setup you want.

The services on the listing carry no trade name: websites, SEO, digital advertising, reporting on marketing spend, and email and direct mail support for the FieldRoutes Marketing Pro product. A company that also sells lawn care should have the lawn program named in its order. The two testimonials on the listing come from pest control firms, All-Safe Pest Control & Termite and All Pest of Syracuse, and neither gives a figure.

The cost answer on the listing says the amount depends on the goals of the business and states no amount. Its website-ownership answer says the customer owns the website once the length of the Scorpion contract is complete, along with the domains, content and imagery. The customer does not own the underlying system. The listing does not give that contract length, so the term and the price are numbers to read in the order.

Pesty Marketing: a pest-only agency with a shorter start and client-owned accounts

Pesty Marketing's homepage says "Built exclusively for pest control." Its service overview lists SEO, paid search, web design, conversion-rate optimization and analytics for pest-control operators, and the homepage describes the best-fit client as an operator that has already reached $1 million in annual revenue and is aiming for growth of 30% or more a year. A company that sells lawn care alongside pest control fits it less well, because the lawn side would need its own program written into the order or its own agency.

The process page describes an initial three-month agreement, then month-to-month service that ends on 30 days' written notice. It says the client owns the website and the marketing accounts because the work is done in accounts the client owns. The SEO page describes taking one pest-control client per city for SEO. The services agreement is where to read the renewal and price terms.

The service overview says Pesty tracks phone calls from the client's website and Google Business Profile plus website form submissions. Each lead gets a qualified or unqualified label, and cost per qualified lead is calculated monthly. The process page adds a client dashboard and a monthly executive-report meeting. Which CRM receives those leads and how a sale is matched back to a lead are setup questions for the order.

Pesty's own case page for LaJaunie's Pest Control, which works mostly in Louisiana markets, says work began in January 2024. It reports that for May 2024 the company set a goal of 260 new recurring pest-control customers and sold 329, and it gives a customer acquisition cost of $72.04 against a $200 target.

Which agency should a pest control and lawn care company choose?

Coalmarch is our pick for pest-control and lawn-care companies on PestPac or RealGreen if the order confirms both trade programs, the lead-to-sale setup and reporting status, recurring versus one-time reports, fees and renewal terms, and client results at their stated scope. We put the most weight on two things for this buyer: Coalmarch publishes a page for each trade, and its ROI page names both CRMs and says how a call or form is matched to a sales record. The posted renewal term and the charges in the same form are the cost of that pick, and the order is where each is confirmed or changed.

Pesty Marketing's vendor-reported LaJaunie case is stated in recurring customers sold and the cost to acquire them, units a pest operator can set beside its own books, and Coalmarch's American Turf & Tree case reports revenue with the credit shared. We still put Coalmarch first for this buyer, because a single client's month describes one pest company, and the trade pages and the named reporting path describe the service a PestPac or RealGreen company with both trades would be buying.

FieldRoutes is the system Scorpion's marketplace listing names. A FieldRoutes company that values the listing's general connection of customer, job and invoice data should put Scorpion first, and settle sync direction, interval, prerequisites and lead matching in the order.

Pesty Marketing's process page describes the shorter initial agreement and work in accounts the client owns. It is the pick for an established pest-only operator who wants those terms with a monthly cost per qualified lead. The CRM-to-sale setup is a separate agreement to reach with Pesty, and the revenue and growth profile on its site is a stated preference.

Other marketing agencies for pest, lawn and home service companies