The best marketing agency for home services contractors leaving Scorpion

Hook Agency says on its pricing page that a client owns its website outright and owns its ad account, with the client's own card paying for the ad spend. Those policies, along with the full administrator access to the website, analytics and ad accounts Hook promises, make it our pick for a home services contractor leaving Scorpion. Scorpion's FAQ says a client who leaves after completing the contract receives static files, design assets and content, and that another vendor rebuilds the site on a new CMS. Have the agency doing that rebuild state in the agreement who owns the site and the accounts, and which files and access you receive on exit.

RYNO Strategic Solutions says its RYNOtrax reporting is fully integrated with ServiceTitan and sells TRAXION coaching for a contractor's own call staff, so it suits the ServiceTitan shop that keeps its CSRs in house and wants their calls reviewed and coached. Footbridge Media publishes a $249 monthly program with a new website, hosting and local SEO, which suits a small shop that wants a posted fee and is comfortable on Footbridge's hosted platform.

What should a contractor leaving Scorpion weigh in the next agency?

Website ownership at Scorpion follows completion of the contract, its FAQ says: domains, content and imagery belong to the client, and the underlying CMS does not. After a fulfilled contract the FAQ lists GA4, Local Services Ads, social accounts and website content among what transfers back, and it says separately that the business continues to own and access its Google Analytics. The working site is the piece another vendor rebuilds, so ask that agency to write site and platform ownership into the agreement, along with the files and access it hands over on exit.

Google's help page on client account ownership says a client account keeps its data and can unlink a manager, and that an account an agency creates makes the manager its owner by default. So ask whether the agency will work in your existing Google Ads account or open a new one, and whose card pays Google. ICANN's guide to its transfer policy says only the registrant, the administrative contact or their authorized representative initiates a domain transfer, so confirm you are the registrant before you give notice. Tracking numbers and the Analytics property belong on the same list, each with a named owner and a handoff step in writing.

Scorpion's Convert page describes a Voice Assistant that answers missed or after-hours calls and schedules through a connected scheduler, plus a messaging assistant for texts and website chats. A contractor using it had Scorpion covering the phone on top of whichever website, SEO and advertising services were in the contract. The agencies here package that work differently, so list what you bought from Scorpion line by line and match each line to a named service and fee. The phone-side offers in this comparison are call review at Hook, call classification and CSR coaching at RYNO, and automated website chat at Footbridge.

ServiceTitan's marketplace listing for Scorpion says Scorpion's work lets contractors attribute jobs on their board to specific marketing channels. A replacement that reports only calls and form fills leaves you with less than that. In a guest analysis for ACHR News, Jon Torrey of Searchlight Advertising matches HVAC paid search leads in the CRM and lists booked jobs and cost per booked job among the measures to report. Ask each agency to walk one real lead from its source to a sold job in your own system before you compare anyone's results.

Hook's pricing page lists a starting monthly fee for each service, and Footbridge posts the fee for its core program and for its advertising management. RYNO's website design page says each site is scoped to the company's needs and directs buyers to call. A posted fee lets you set the new agency's management cost beside your Scorpion invoice before the first sales call. Ad spend is a separate line at Hook and at Footbridge, so leave it out when you compare management fees.

Scorpion ties the website and account transfer to a completed contract, the same FAQ says, so confirm your contract-completion and handoff dates with Scorpion and plan the replacement around the confirmed handoff. Then read the new agreement for the initial term, the notice period and any early-exit fee on each service. Ask for the ownership and cancellation policies on the agency's website to be written into that agreement.

Hook Agency, RYNO and Footbridge Media compared

Hook Agency: a client-owned WordPress site with per-service fees

Hook builds custom-coded sites on WordPress, and its post on how it differs from other agencies says the client owns the website, the ad accounts, the analytics and every login. The same post says Hook hands all of it over with documentation when a client leaves and prepares its offboarding documents in advance. A second Hook post, on owning your marketing assets, adds that creative assets, campaign data and content belong to the client. Ask for the agreement you sign with Hook to say who registers the domain, where the site is hosted after you leave, whether Hook works inside the Google Ads account you already have, and whether its tracking numbers port to you.

The pricing page starts Local SEO at $2,800 a month and PPC management, which covers Google Ads and Local Services Ads, at $2,000 a month. A standard website is $12,000 and a custom one is $24,000. Ad spend goes to Google apart from the management fee, and the page names a monthly reporting dashboard and a monthly video call.

For paid search, Hook's PPC page describes lead tracking down to the keyword level, phone calls included. Its Local Services Ads page lists setup toward Google Guaranteed status, weekly checks that insurance, payment information and ad approval are current, and budget monitoring. Hook's process page has its team listening to calls and checking form fills so the monthly lead report counts real leads.

Hook's Courtney Construction case study follows a concrete contractor in Michigan from ad spend to sold work, month by month. It reports ad spend, sold revenue and job counts for the months it covers, and it says the client needed clear attribution connecting leads back to revenue. A contractor on ServiceTitan should ask Hook to produce the same report from ServiceTitan job records during the sales process.

RYNO Strategic Solutions: ServiceTitan reporting and coaching for in-house call staff

RYNO's homepage says its RYNOtrax reporting platform is fully integrated with ServiceTitan and tracks each lead from search through sale. Its ServiceTitan partner page presents RYNO as a resource for contractors using ServiceTitan's Marketing Pro module. In the sales process, have RYNO match one job in your ServiceTitan account back to the campaign behind it.

On the RYNOtrax page, RYNO staff listen to and classify every call on the tracking line, then report the caller's details, a written summary and whether the caller is new or current. Call Intelligence, an AI feature inside RYNOtrax, marks each call as answered, missed or voicemail after it ends and rates agent performance and caller sentiment. TRAXION, described on RYNO's HVAC page, coaches the contractor's own CSRs, the staff who keep answering the phones, through call flows, courses, workshops and one-on-one sessions with monthly progress reports.

Every RYNO site is built on WordPress, and the website design page says the client owns it outright, content, images and code included, and takes it along if unhappy after launch. RYNO's post on who owns your website says a client who cancels fully owns the site and takes everything as is. For call tracking, RYNO's terms of service say it will port the tracking numbers to a provider the client chooses on termination, on the client's written request and at the client's expense, provided the client has not breached the agreement.

Those terms sit under a master services agreement and a statement of work, which is where to read the initial term, the notice period and any exit fee for the marketing services. Domain registration, Google Ads account ownership and media billing are questions for the same documents.

RYNO's service pages cover paid media on Google Ads, Microsoft Ads and other platforms, Local Services Ads management with budget setting and cost-per-lead reporting, and SEO that includes Google Business Profile work. On price, the website design page says every site is scoped to the company's needs and directs buyers to call. Hometown Plumbing, a customer the homepage features, grew from plumbing into HVAC and electrical work, its administrator says in a testimonial there.

Footbridge Media: a posted monthly program on a hosted platform

Footbridge's Contractor Marketing Program includes a custom-designed contractor website and hosting, SEO and local SEO, content, Google Business Profile management, review management, a CRM, online booking and payments, and a dedicated marketing consultant. Footbridge builds the website new from the ground up as part of the program, its FAQ says, including for a contractor who arrives with an existing site. 32 Below Inc, an HVAC business, still works with Footbridge, a Footbridge case study says.

Google Ads management costs $149 for the first month and $249 a month after that, with the advertising budget paid separately. Local Services Ads management is $149 a month, plus a $499 setup fee for a contractor without an active Google Verified account, and the lead spend is separate. Contractor Lead Chat, an automated website chat, is $19 a month, and its white-glove installation requires an active core program.

A customer who cancels receives the site files in HTML, the FAQ says, and the CMS, hosting, forms, Footbridge Dashboard and review system stop functioning without an active subscription. The site runs on Footbridge's own platform. Footbridge's terms of service apply the ownership statement to a Complete Marketing Program website once the customer has been signed up for more than 90 days, after which a departing customer requests a zip of the files. The FAQ also says the content and the domain remain the customer's, and that Google Analytics and Search Console are set up under the customer's business with the customer's access.

Footbridge does not work inside an existing Google Ads account, its FAQ says. It reviews an account the contractor has access to and builds a new Footbridge Media account, and the Google Ads page says Footbridge retains ownership of that new account. Calls from those ads reach the contractor through a tracking number that forwards straight to the business line. Footbridge fits less well for a contractor who wants campaigns to keep running in the Google Ads account the business already has.

Billing is month to month and a customer cancels at any time, the FAQ says, and the terms of service require written notice and payment for all work completed to that date. For reporting, a Footbridge article on job costing describes Dashboard invoices and materials records that set a job's revenue against its costs.

Which agency should a contractor leaving Scorpion hire?

We crown Hook Agency for the home services contractor leaving Scorpion. A contractor transferring a Scorpion-built website is already having it rebuilt, and Hook's stated policies put the new WordPress site, its logins and the ad accounts in the client's hands, with the client's card on the ad spend. It also posts a starting fee for each service, so the comparison with a Scorpion invoice starts before the first call.

Hook's SEO page starts the engagement with a twelve-month contract before it goes month to month, and Footbridge bills monthly from the start. We weigh ownership above that initial term for a contractor who is prepared to commit to it, because the term runs out and, under Hook's policies, the site, accounts and campaign data stay with the business. A contractor who will not accept the SEO commitment should weigh the term first and look at Footbridge's monthly program.

Hire RYNO Strategic Solutions if you run ServiceTitan, keep your own CSRs and want their calls reviewed and coached. RYNO describes a ServiceTitan integration in its reporting platform, where Hook's job-level evidence is a case study for a concrete contractor, and its terms address tracking-number porting. Its WordPress ownership policy also gives a contractor leaving Scorpion a site to take along later.

Choose Footbridge Media if you are a small shop that wants the website and local marketing program at a posted monthly fee with month-to-month billing. The arrangement to accept going in is the hosted platform, with HTML files as the exit deliverable, and a new Google Ads account that Footbridge keeps.

Other marketing agencies for home services contractors